Urus Game Changer: an international business case

Automobili Lamborghini digital transformation was the main topic of the MBA International week at the LUISS Business School. Surrounded by the magnificent setting of Villa Blanc in Rome, students and professionals from all over the world presented their projects focused on Urus Game Changer to Paolo Poma, Chief Financial Officer, and to our team. At our headquarters in Sant’Agata Bolognese just before showing our production lines, we shared informal networking where colleagues from different departments chatted and lunched with our international guests. Innovation is a cooperative journey.