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Geneva 2019: Lamborghini DNA in exclusive partnerships


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Not only Huracán EVO Spyder and Aventador SVJ Roadster, but lots of news from the world of Automobili Lamborghini await in Geneva. Three partnerships promise to bring the history, technology and style of Lamborghini to the brand's fans.

The Huracán EVO Spyder can be driven in the Asphalt 9 racing game for mobile devices. After offering the thrill of virtually driving the Terzo Millennio with Asphalt 9: Legends, Gameloft has created a new preview of the Lamborghini driving experience. Visitors can take part in an exclusive simulation of the new V10 open-air and access a contest where the top five winners will receive a 1/43 scale collector’s model of the super sports car during the Geneva Motor Show.

Automobili Lamborghini style is expressed in the new partnership with Piquadro. It is in Geneva where the new Bagmotic Special Edition Automobili Lamborghini backpack is being presented for the first time. This limited edition backpack contains the values that the two Italian companies have in common: attention to design, highly technological contents and attention to detail. The details are sporty, like the Arancio Argos (orange) insert on the front that calls to mind the Y of the seats and headlines of the vehicles. A limited edition of 63 pieces, like the year in which Automobili Lamborghini was founded.

Lamborghini’s history wrapped up in a luxurious handcrafted edition. DNA Lamborghini, published by D’ORO Collection, is a unique collector’s book in a numbered edition edited by Antonio Ghini and with illustrations by Mitja Borkert, Head of Design Centro Stile Lamborghini. The book tells the story of the Sant’Agata Bolognese company in 309 pages and contains all the models and prototypes built from 1963 to today. The book has an exclusive cover in Forged Composites® carbon embellished by the gold-plated bronze sculpture that reproduces the Lamborghini shield, and is bound in silk and Leonis orange leather with hot gilding.

An experience in taste was offered during the media days by Cecilia Tessieri, the first woman in the world to hold the position of Maître Chocolatier, as she accompanied guests as they tasted the chocolate produced by the Italian excellence Amedei.

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