STYLE according to Ferruccio Lamborghini
Ferruccio Lamborghini had devised a simple yet effective method to immediately realize the impact that his cars had: while driving, he used to pay careful attention to people at the sides of the road. If they did not turn around in astonishment, the car's style was simply not attractive enough.
Lamborghini's cars were conceived to thrill not only the drivers, but also the people around as they went past. A concept that has always been a keystone of the iconic car manufacturer, and over the years it has been developed hand in hand with the general evolution of style and technological progress.